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Werther’s originals:
A SWeet tradition
‘MEWING’ verb / ‘MEW’ noun (colloquial UK/US)
“Mewing is the practice…of placing one’s tongue against the roof of the mouth to supposedly improve the structure and increase the attractiveness of one’s jaw and facial structure.”
(Merriam-Webster)
Why do old people love Werther’s?!
It’s the age old question that rattles through the average UK brain almost 12 times a year (the median time grandchildren visit their Nan/Grandad per 365 days, I reckon). Well, every story has its origins. Naturally, all the elderly were once teenagers on the prowl. Old school courtship didn’t have the ‘texting stage’ or fire emoji reacts. They had to be creative to attract early attention.
Chowing down on a Werther’s Original provided the ideal amount of suck and chew to create the perfect mew, and mewing created that defined jawline and pout no potential suitor could resist.
Through a comedic use of the brand, let’s tell the reminiscent story of youth and the sweets that made it all the more memorable, with a narrative spanning generations since 1909…
