We live in a heavily instagram and tiktok dependent world in which so many seem hell-bent on noticing and capturing the perfect angle or creating the perfect film-like shot to post online. While this individual artistry helps us to appreciate our often beautiful surroundings, is our obsession with impressing on social media making us forget to notice the most important things in our lives, found on the other side of those viewpoints: people who may be alone or struggling?

This campaign would take inspiration from a recent ‘Art of’ tiktok trend inspired by the film director Wes Anderson, created similarly to his cinematographic style.