We live in a heavily instagram and tiktok dependent world in which so many seem hell-bent on noticing and capturing the perfect angle or creating the perfect film-like shot to post online. While this individual artistry helps us to appreciate our often beautiful surroundings, is our obsession with impressing on social media making us forget to notice the most important things in our lives - the people around us?

This campaign would take inspiration from a recent tiktok trend inspired by the film director Wes Anderson. In his cinematographic style we can create a hero video advert, accompanied by online stills and OOH advertising, which highlights those people who need the most help and support to feel themselves again yet often go under the radar.