Savanta is a fast-growing data, market research and advisory company. They help businesses understand if their product and marketing resonates with their customers.

The brief: Savanta wanted a bold, scroll-stopping campaign based on ‘challenging assumptions’ that could increase the value of its leads. They wanted to show that their experts go beyond surface level data observations, dismantling assumptions to reveal customer truths—so brands can act with confidence and impact based on the insights that matter most today.

The idea: The simple fact is that people who really want us to succeed don’t sugar coat things. They give it to us straight. Sometimes all it takes is a little “tough love” to change our day, and realise what’s right in front of us.

This campaign shows how Savanta have their customers’ best interests at heart by giving them the kind of hard, challenging truths we hear in life in the form of “tough love” office messages left by those who care, e.g. Savanta x