Spec ad
Cornetto:
Unexpected endings
You know that bit at the end of a Cornetto? Top tier stuff isn’t it. Once you’re into the wafer cone section, the uncultured among us would think that’s the end of the party. Oh boy, are they wrong. Sweet, sweet surprise awaits. A chocolate tip. Whoever thought of that is a very bright spark.
Now imagine a (currently) fictional new spin-off product. Introducing, Cornetto Surprise; the classic Cornetto, but with an unexpected flavour explosion in the bottom tip.
Here, the product is brought to market using twists on famous film lines we all know so well, and giving them unexpected endings that lead to fantastical visuals.
Social media
Imagine these stills turned into fake film trailers, created by Cornetto Surprise Productions. Each video begins like any normal move trailer would - overly dramatic music and deep voiced narration ‘in a world where nothing was quite as it seemed’ (please read in film trailer voice). BUT with a record scratch we get our unexpected turn of events!
1 minute trailers which can be cut to 15/10/6s short form ads for sponsored TikTok/Youtube ads and Instagram Reels
celebrity pranks
From Punk’d with Ashton Kutcher to Ant and Dec’s Saturday Night Takeaway, one thing we know for sure is the public love a celebrity eating a slice of humble pie in the form of a prank.
In the spirit of film quotes, trailers and ‘unexpected endings’, let’s prank celebrity actors (e.g. Mezcal and Pugh) by setting up fake adverts that start off incredibly normal, but end with the director making them do something unexpectedly silly.
Bemusement, anger, laughter and hopefully viral videos will ensue thanks to our set up surprises.