Spec ad
Pallini Limoncello: LEArn the way
Everyone’s obsessed with Aperol these days. Orange bubbles are being gulped at a monumental rate. So why can’t Limoncello break the UK market in the same way? Italy’s refreshing lemon liquor deserves to share the spotlight.
Playing on the well-documented Italian hatred (HATE with a dying passion) for when non-Italians butcher Italian food and drink traditions, let’s create a campaign that highlights these shocking, Mamma Mia moments of forbidden actions. Pallini can help the UK to learn the way it’s supposed to be done, served up with a limoncello cocktail. Perfetto.
Social media
Let’s give this campaign a social media ready character. Our Italian man can’t stand when we get Italian customs all mixed up, and he’s Johnny on the spot when we do. Rest assured, he’'ll be there, gesturing away in frustration with hidden cameras following him round British towns and cities. And once he teaches you the way, all ends perfectly well with a Limoncello Spritz.
