Lucozade is an isotonic sports drink which provides carbohydrates and electrolytes to enhance hydration and help maintain performance…

…blah blah blah. Have a day off. We all know the magic 4. Water, Coca Cola, Juice, and Lucozade. The 4 horsemen saving you from the hangover apocalypse. Over the past few years there has been viral confirmation that a large portion of the UK use the sports drink as a hangover cure, rather than for its intended sports replenishment.

We all know that if someone’s gulping down fresh electrolytes at 7.30am on the bus from Elephant & Castle to London Bridge, dark under-eye sausages in tow, it may be a sign they’re feeling a wee bit groggy.

But MAYBE, just maybe, that’s not the only giveaway of a wild night on the town.

Let’s create a campaign that markets Lucozade to the non-sporty, party-going, avid purchasers or the orange nectar, recovering from a night that they wish they could forget…