Spec ad

HECK:
HOW the sausage was made

It’s nearly the end of 2025, and, for the life of me, I’m yet to find anyone who is willing to talk about how the sausage was made. Every man and their dog bats it off in conversation like it’s nothing – “Let’s not talk about how the sausage was made”, “We shouldn’t delve too deeply into how the sausage was made”, “Please stop going on about sausages, Freddie”. Frustrating.

Heck, however, wanting to express just how proud they are of their meaty produce and Yorkshire routes, can talk about it through the personified story of a journeying sausage through treacherous terrain, homeward bound. A voyage that is truly ‘The Making’ of this delicious explorer.

HERO AD (50 second - ONLINE /
cut to 30s -tv) STORYBOARD

To be broken into seperate individual, video ads for Tiktok and sponsored Instagram.

“the making of the sausage”

Previous
Previous

The Art of Noticing

Next
Next

There may be signs...