Spec ad
Kellogg’s:
ORIGINS
In the last year Kellogg’s has been brought to life with its focus on ‘the OG’, with the original cereal brand being physically represented by their funky-walking Godzilla-sized cockerel.
Off the back of this, why not delve deeper into the OG lore? Where did it all begin for this mysterious bird and its relationship to the Kellogg’s brand?! Like all urban-parading super creatures we need an origin story.
This campaign tells of the cinematic beginnings of the OG cockerel and how it first created all the morning cereals we know and love today.
HERO AD (30 second - TV + ONLINE) STORYBOARD
To be broken into 4 seperate, more detailed, cereal-specific video ads for Cornflakes, Rice Krispies, Coco Pops and Crunchy Nut.
“Kelloggs origins”
Social media: Real Stories
The OG cockerel may have its origins, but so do we. For generations, families have prepared for their days ahead by eating Kellogg’s. Those who are parents now were once growing up eating the same cereal their kids eat today, and all of them will have memories of the past.
Let’s create long and short form videos in which we see parents talking about their memories of school days, their own parents or guardians and how they helped them grow into the people they are today - all while they help their children get ready for school! Maybe the huge cockerel makes an appearance out the window…
Gamify it!
All great origin stories aren’t complete without their very own gamification. Adorn cereal boxes with QR codes linking children and adults alike to a retro style platform game in which our infamous cockerel gains points by squashing corn.
Must. Squash. Corn.
stunt
Let’s gain attention for the campaign, as well as create the same air of mystery felt in the video ads, by setting up huge cockerel footprints around towns and cities. Steaming, muddied footprints will be surrounded by squashed corn cobs, rice and chocolate or honeycomb, just liked something out of Universal Studios.
