In the last year Kellogg’s has been brought to life with its focus on ‘the OG’, with the original cereal brand being physically represented by their funky-walking Godzilla-sized cockerel.

Off the back of this, why not delve deeper into the OG lore? Where did it all begin for this mysterious bird and its relationship to the Kellogg’s brand?! Like all urban-parading super creatures we need an origin story.

This campaign tells of the cinematic beginnings of the OG cockerel and how it first created all the morning cereals we know and love today.