Oh Lime Bike, my sweet, sweet Lime Bike.

This is a love letter to you and the plethora of issues that you often bring with you. Despite your flaws, your electric push and ever-present jingle gets me to where I need to be at lightning speed. A little self-deprecation never hurt anyone, we will always need you.

This would be a real life, photography-led campaign that makes light of the problems that arise with sharing Europe’s favourite bicycles around cities, but intends to show the carefree feeling of arriving to your destination.