Oh Lime Bike, my sweet, sweet Lime Bike.

This is a love letter to you and the plethora of issues that you often bring with you; the shards of pollen that embed in my feeble eyes, soaking rain trousers for hours, horrific mechanic squeaking and the seemingly endless black smudges of grease that have stained my most valued pieces of clothing. All of which become irrelevant once I’ve made it to the pub, or finally back to my humble abode…

Despite your flaws, your electric push and ever-present jingle gets me to where I need to be at lightning speed. A little self-deprecation never hurt anyone, we will always need you.

This would be a real life, photography-led campaign that makes light of the problems that arise with sharing Europe’s favourite bicycles around cities, but intends to show the carefree feeling of arriving to your destination.