There’s nothing quite like an endorphin-releasing bit of screen time. A trip to the bogs, the rush hour squish on public transport, a plane ride to Tenerife – all come accompanied by our phones; magical rectangles that take us away into the mindless world of television and games. A continued favourite of those games seems to be Candy Crush Saga. Line up the candy, crush the candy. Corrr it feels good.

But what if we showed the negative? The incredibly dull view that we would be looking at if we didn’t have the tech we so adore.

This campaign shows just why Candy Crush is so entertaining, sparing us from counting bathroom tiles, realisation of the dirt on the tube floor and boredom-filled flights to sunnier seas.