In this modern world of calorie counting, protein planning and fitness fanatics constantly telling us why our diets are full of rubbish, sometimes you just want to know you’re eating good, simple food.

Well, this campaign from Tesco does exactly that. Enough of the wishy-washy scientific jargon that bombards our ears. Let’s get back to basics with ads that focus on the food we love in the most elementary way. None of the fuss, just the food.