Ultimo a software that helps maintenance teams to monitor,
maintain and prevent breakdowns of physical machinery. 

The client was struggling with brand awareness against the established giants in its market. They asked us for a highly emotive, people focused, global brand campaign.

The challenge: A story-driven campaign that felt personal to people in the enterprise asset management world (EAM), featuring the names and faces of EAM.

Our thinking: In some industries, success is something that takes the spotlight. In asset management it’s the opposite. It’s the quiet satisfaction of everything moving as it should. 

We celebrated that, using incidental moments of sporting success as the analogy.