This brief was for a software that helps maintenance teams to monitor, maintain and prevent breakdowns of physical machinery. 

The client was struggling with brand awareness against the established giants in its market. They were seeking a highly emotive, people focused, global brand campaign—story-driven and personal to the people of EAM, featuring the names and faces of asset management. This is where we came in…

While, in some industries, success is something that takes the spotlight, in asset management it’s the opposite. It’s the quiet satisfaction of everything moving as it should. 

Let’s celebrate that, using incidental moments of sporting success as the overarching analogy.