In 2024, Uber released updated night-time safety measures for their passengers. About bloody time, I say! Nothing like a some peace of mind after a long day in the office, or after a slightly wobbly, disco-dancing night out on the town.

Using Uber’s map design interface, this campaign creates sleep-inspired night-time images to reflect how relaxed passengers can tap out and let themselves drift as they venture to their final destination, home.