F**K IT,
LET’S START
A BOYBAND.
Hark back to the early 00s. Hubba Bubba gum and a can of lilt. Young nippers brimming full of narcissistic dreams of celebrity stardom. Eyes glued to VH1, MTV and Top of the Pops, as we squeaked into invisible mics, minds fluttering away with the obsessive idea that we were the next Duncan from Blue, Charlie from Busted, or at least Kerry Katona of Atomic Kitten. We were Simon’s next project. It was literally so obvious. A journey destined for chart-topping infamy.
But for most, life begins, reality hits and dreams dwindle.
Not for us.
This is the story of three (wise) men on a mission to start a boyband with no prior musical or stage experience and very minimal talent. The end goal? Perform live to a sell out crowd at Earl’s Courts notorious Troubadour club. Buckle up cowboys.
“What are you 3 actually even doing?”
“Can you guys even sing or play an instrument?”
“Wait, this is going to be so cringe”
“Fred, honestly, is this like an excuse for you to just dress
as a camp cowboy on stage for attention?”
- A few inspirational messages from close friends and family
on the creation of the band instagram and SAVE THE DATE.
With the endless positivity surrounding us, we set about gaining traction and engagement from our future audience.
We needed content.
Step 1: Create a band logo. Tick.
Step 2: Art direct and star in a 90s/00s style band photoshoot. Double tick.
See some of those shoot images below as we stirred up ravenous excitement for the special night, the performance of our ‘Debut Album’ amongst in the underground music scene.
the anxiety-inducing night arrives
Reality struck hard to our feeble chests. After months of sleepless nights and desperate practice of 8 party-pumping pop cover hits in Soho’s Lucky Voice, the day had come. After a marketing campaign to rival the Era’s Tour, we were ready to perform to a sold out 120 person crowd. And all we could think was why oh why did we do this to ourselves?! For the best night of our bloody lives that’s why.
An example below…